About Robin
Professional Background
Robin Rockey, APR, is a nationally recognized public relations and communications leader with more than 16 years of diverse experience in public relations, marketing communications, internal communications, digital and social media management, media relations, journalism and human resources.
In 2019, Robin published her first book, 100 Things to Do In Orange County Before You Die, which has been featured by the Los Angeles Times, KTLA Channel 5, Coast Magazine, the Orange County Register and many additional publications and programs.
Robin honed her razor-sharp writing, editing and strategic communications skills as web and social media editor at California travel-and-automotive bible Westways magazine, and while running the popular Go Southern California Instagram and Twitter accounts. Additionally, she has freelanced for publications including Sunset, TravelAge West and more.
Leadership
- Robin represents the California Association of Public Information Officials on the Universal Accreditation Board, which oversees the APR credential.
- She is a proud past member of the Board of Directors for the Public Relations Society of America's Orange County chapter and is actively involved in the Orange County and San Diego County chapters.
- Robin is also a frequent speaker at conferences and events.
Specialties
- Robin's specialties include strategic planning, media relations, traditional and digital marketing, social media management, executive communications, speechwriting, multimedia outreach, branding, design, website management, event planning, video, emergency communications, content creation, internal communications and storytelling.
Education
- Bachelor of Arts in Journalism, Northern Illinois University
- Accreditation in Public Relations (APR)
- Digital Marketing Certificate, Cornell University
- Advanced Social Media Strategy Certificate, S.I. Newhouse School of Public Communications at Syracuse University
- Certificate in Public Information, California Association of Public Information Officials (CAPIO) J. Lindsey Wolf PIO Institute
Recent Awards
- 2020 Best in State Excellence in Public Information and Communication Awards for Branding from the California Association of Public Information Officials
- 2020 Best in State Excellence in Public Information and Communication Awards for Special Events from the California Association of Public Information Officials